It costs twice as much to win a new customer than it does to keep an existing one. In short, it’s worth keeping your customers happy and have them coming back for more.

It pays to remember

• The customer is always right!
• Key dates (a customer’s Birthday, the date of their first purchase etc) 
• A customer’s favourite hobby/interest and their family circumstances.
• That all they really want is a reliable and friendly service, delivered on time, and in budget.

Record customer intelligence with a piece of CRM (customer relationship management) software.

Deliver like crazy, pepper your performance with a few personal touches, and you’ll create the foundations for a long-lasting customer relationship.