What is my
USP?
First decide on what
it is you do best.
What is your core
skill? Your unique
selling point? What,
and why,
do customers buy
from you?
Once you’ve done
this, outsource the
tasks that don’t
come within that
chosen expertise.
This might be things
like:
- Accounting
- Admin
- Business development
- Design
- PR
- IT
Essentially, anything that can be done faster and cheaper by someone who is a specialist in their own f