The dream for all home business owners is to win new business through word of mouth referrals. One way to convert your customers to salespeople, is through testimonials.

Teasing out a testimonial

Rather than invade on your customers time and ask outright for a testimonial, it’s better to ask a few gentle questions that will give you the content you need, to construct a testimonial. Ask questions like:

• Were you happy with the product/service we delivered?
• Was there a particular aspect that you particularly appreciated?
• Can we look forward to working with you again?
• Would you recommend us to others?

Asking questions makes it easier for the customer to oblige your request for a testimonial, and you can phrase questions to emphasise aspects of the product/service you want to promote.