Step by Step
1. Define your story
What is your story? Imagine your life is being turned into a movie and plot the script; this should help define the message you convey to the media.
2. Make friends with the media
Research the journalists who are
interested in your industry and trade.
Approach them, get to know them and send
them ‘exclusive’ stories.
3. Become an expert
The media will be beating
a path to your home office door if you
set yourself up as an expert in your
chosen field. You can do this by
developing a blog, writing a report,
making predictions or writing a book.
4. Communicate often
This applies both online and off.
Develop and distribute a regular
e-newsletter for online visitors and, in
the offline world, agree to attend and
speak at events to get yourself known.
5.
Enter Awards and competitions
This offers an opportunity to get your
name and face in the press and a nice
night out too!
6. Use good imagery
This applies on your website, business
cards and any other printed material.
7. Create a virtual window to the world
Develop a website or blog, keep it
updated and watch it rise up the search
engine ranks.
8. Paint your car with the company name
and logo
Well, why not?!
9. Do things that make you stand out
But do keep it legal!
10. Tell us your story
So we can pass it on to
journalists who write in asking us for
case studies of successful home business
owners.