Feedback from
customers is good
and to be
encouraged. It will
tell you what you’re
doing right and
possibly highlight
areas for
improvement.
Taking it on
the chin
It can be hard to
take feedback –
especially if it’s
critical! But think
of constructive
criticism as a
favour. If you
respond to what the
customer says,
you’re likely to win
their affection, and
more customers.
- ask for feedback on all areas of your business, ranging from value for money, through to the simplicity of the ordering process
- to record feedback, consider comment boxes on your website and tools such as SurveyMonkey (this is the survey tool we use at Enterprise Nation)
Then use the results to plan new products or services and improve on existing ones